... only Metaverse Immersive experience User engagement User perception Hedonic value Utilitarian value TAM Perceived ease of use Perceived usefulness Many tourism websites are grappling today with stagnating user engagement (UE) rates that hinder their ability to capitalise...

...Emmanuel Mogaji; Giampaolo Viglia; Pallavi Srivastava; Yogesh K. Dwivedi Purpose The technology acceptance model (TAM) is a widely used framework explaining why users accept new technologies. Still, its relevance is questioned because of evolving consumer behavior, demographics and technology...

... to investigate the customers’ behavioral intention and actual usage (AUE) of artificial intelligence (AI)-powered chatbots for hospitality and tourism in India by extending the technology adoption model (TAM) with context-specific variables. To understand the customers’ behavioral intention and AUE of AI...

...Deniz Kucukusta; Rob Law; Alia Besbes; Patrick Legohérel Purpose – This paper aims to report the findings of an empirical research focusing on Hong Kong online users’ intention to book online tourism products with latest figures. Focusing on the technology acceptance model (TAM), this case study...

... jointly, facilitating an understanding of not only the antecedents affecting technology adoption but also the hoteliers' intensity of technology adoption. Design/methodology/approach The development of Davis's Technology Acceptance Model (TAM) will be explored, from its adaptation of the Theory...