... with an empirical focus. Design/methodology/approach The authors use Nickerson’s taxonomy development method from the field of information systems to build the taxonomy. Findings New forecasting areas include developing a metric for the degree of strategic fit of a hotel’s pricing strategy and using...

...-creation opportunities on social media. China Taxonomy Communication Value co-creation Social media affordances Value co-creation, i.e. interactions among actors leading to mutually valued outcomes through resource integration, is of particular importance in tourism. The literature...