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Keywords: Tech-forward consumer
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Journal Articles
Understanding the drivers of consumers’ acceptance and use of service robots in the hotel industry
Available to Purchase
International Journal of Contemporary Hospitality Management (2025) 37 (2): 541–559.
Published: 16 October 2024
... of innovativeness, willingness to be a lighthouse customer, personal norms and concern about service robot performance on acceptance behaviors. In addition, the complex solution models using characteristics of tech-forward consumers, norms and attitude and uncertainty and concern were found. Practical...
Includes: Supplementary data
