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Keywords: Technology Readiness and Acceptance Model
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Journal Articles
International Journal of Contemporary Hospitality Management (2017) 29 (7): 1892–1913.
Published: 10 July 2017
... adoption. Findings Findings reveal that both “NI” and “PU” play significant roles in Technology Readiness and Acceptance Model (TRAM) when tourists select one of two service delivery options – SSTs and service employees. Research limitations/implications The foremost limitation of the study is its...
