... either directly or indirectly through perceived threats to identity value. Human replacement led to greater job insecurity than human augmentation. Although organizational support did not significantly moderate the mediation of threats to identity value, technology readiness played a significant...

... original authenticity to interactive authenticity and then to emotional authenticity. Technology readiness and museum familiarity moderate some relationships between VR attributes and presence. Practical implications The findings can guide museums in improving the use of VR. For example, managers can...