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Keywords: Temporal self
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (12): 4045–4064.
Published: 08 October 2025
.... 13 02 2025 16 06 2025 20 08 2025 01 09 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Nostalgic advertising Temporal perspective Temporal self Advertising effectiveness Self-congruity theory posits...
Includes: Supplementary data
