Keywords: Thematic patterns
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Journal Articles
International Journal of Contemporary Hospitality Management (2022) 34 (4): 1312–1330.
Published: 10 January 2022
... to analyze the ways in which guests were motivated to restore a position of balance during the unprecedented COVID-19 crisis. Qualitative content analysis was used to detect thematic patterns of hotel experiences based on examining online reviews shared by actual guests of two major hotel brands – one more...

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