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Keywords: Top management
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Journal Articles
CEO Perspectives on Scanning the Global Hotel Business Environment
Available to Purchase
International Journal of Contemporary Hospitality Management (1994) 6 (4): 03–09.
Published: 01 August 1994
... industry Hotels International trade Top management Uncertainty This article reports on a survey of chief executive officers (CEOs) of multinational hotel chains sponsored by the International Hotel Association (IHA). Its purpose was to assess the environmental scanning practices in these hotel...
