... immersion levels. Destination familiarity did not influence the model’s relationships. Practical implications The findings lead us to propose that tourism destination managers: use immersive VR technologies in their marketing strategies; in these VR scenarios enhance the user’s sense of presence...

...Natalia Vila-Lopez; Ines Kuster-Boluda Purpose The positioning of a tourism destination can easily change due to external uncontrolled factors, such as a pandemic. In this scene, the purpose of this study can be summerized in two main points: to investigate the main topics associated...

...Marcello Mariani; Stefano Bresciani; Giovanni Battista Dagnino Purpose The purpose of this study is twofold. First, this study elaborates an integrative conceptual framework of tourism destination competitive productivity (TDCP) by blending established destination competitiveness frameworks...

...” partners. Third, orchestration of network stability processes is associated with enhancing the reputation of influential actors within the tourism destination, and shared visioning of future innovation outcomes. This paper contributes to the collaborative innovation landscape by testing the emerging...