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Keywords: Tourist intention
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Journal Articles
Metaverse technologies in hospitality: using the theory of consumption values to reveal consumer attitudes and trust factors
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International Journal of Contemporary Hospitality Management (2025) 37 (4): 1276–1308.
Published: 17 September 2024
... of consumer behaviors around Metaverse technology in hospitality. Originality/value This study aims to consider not only tourist intentions to use the Metaverse but also how diverse consumption values impact user attitudes, an area currently underresearched. Sangeeta Khorana can be contacted...
