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Keywords: Traceability
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Journal Articles
Blockchain=better food? The adoption of blockchain technology in food supply chain
Available to Purchase
International Journal of Contemporary Hospitality Management (2024) 36 (10): 3340–3360.
Published: 09 February 2024
... sources, ultimately impacting customer satisfaction. Design/methodology/approach A service design workshop (Study 1) and three between-subjects experiments (Studies 2–4) were conducted. Findings Results indicate that blockchain adoption significantly improves traceability and trust in the food...
Includes: Supplementary data
