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Keywords: Transformative events
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Journal Articles
The future of transformative events: an event leaders’ perspective
Available to Purchase
International Journal of Contemporary Hospitality Management (2024) 36 (10): 3472–3492.
Published: 24 April 2024
.... Findings The findings discuss the future of transformative events by identifying the paradigm shift towards TE in business events and outline key dimensions of the leader’s and team’s mindset and skills. Five design principles for TE events in the MICE sector are identified: design for change; emotionally...
