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Keywords: Travel behaviour
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (5): 1647–1664.
Published: 13 February 2023
... of respondents align with their value orientations and proved to be a good predictor of projected travel behaviour. Based on projected travel behaviour and value orientations, four market segments were identified – Frontrunners, Laggards, Comfortable Crowd and Entitled Stewards. While all segments showed...
