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Keywords: Travel decisions
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Journal Articles
International Journal of Contemporary Hospitality Management (2018) 30 (1): 618–636.
Published: 08 January 2018
...Hilmi A. Atadil; Ercan Sirakaya-Turk; Fang Meng; Alain Decrop Purpose The purpose of this study is to profile market segments using travelers’ decision-making styles (DMS) as segmentation bases and to identify similarities and differences between traveler segments regarding a series...
