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Keywords: Trust‐performance outcomes
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Journal Articles
International Journal of Contemporary Hospitality Management (2012) 24 (5): 774–790.
Published: 06 July 2012
... ; Anderson and Narus, 1990 ; Mulder et al., 2006). Cooperation allows firms to find ways of: © Emerald Group Publishing Limited 2012 Trust Franchisor‐franchisee relationship Trust‐performance outcomes Fast‐food industry Turkey Fast foods Customer satisfaction While...
