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Keywords: UGC
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Journal Articles
International Journal of Contemporary Hospitality Management (2020) 32 (11): 3479–3500.
Published: 26 September 2020
..., as is the lack of differentiation between UGC and social media communication. Additionally, extant scales fail to assess the relationships between past behavior, behavioral intentions and future behavior. Each of these issues is discussed in more detail as follows. One of the most obvious problems related...
