Keywords: UGC
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Journal Articles
International Journal of Contemporary Hospitality Management (2020) 32 (11): 3479–3500.
Published: 26 September 2020
... to the measurement of EWOM as a latent construct, including, namely, a lack of specificity in terms of platform category (social media vs UGC); inconsistencies in reported platform/channel use (and access) among survey respondents; and inconsistencies in previous behavior vs reported intentions. These findings...

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