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Keywords: Upcycled food
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Journal Articles
Promoting upcycled foods through message appeals: a moral signaling perspective
Available to Purchase
International Journal of Contemporary Hospitality Management (2026) 38 (4): 1153–1171.
Published: 23 February 2026
...Tian Ye; YooHee Hwang; Anqi (Angie) Luo; Anna S. Mattila Purpose Upcycled foods, made from ingredients that would otherwise go to waste (e.g. soy whey flour used in pastries), are gaining attention in the restaurant industry. However, there is limited understanding of marketing communication...
Includes: Supplementary data
