Keywords: Value cocreation
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (4): 1257–1275.
Published: 12 March 2024
.... Zhisheng Chen can be contacted at: 776271378@qq.com Metaverse tourism Personalized experiences Social interaction User experience Digital immersion Value cocreation User engagement COVID-19 has had a significant impact on the tourism industry. In response, many tourism companies have...
Journal Articles
International Journal of Contemporary Hospitality Management (2022) 34 (2): 663–686.
Published: 24 November 2021
...Xinyi Liu; Ying Zeng; Juan He; Zhiyong Li Purpose The purpose of this study is to present a holistic review of journal articles on value cocreation in the tourism and hospitality field. By distinguishing similarities and differences in the contexts of China and other regions, the authors identify...

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