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Keywords: VeWOM
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Journal Articles
Visualising the trip: how visual eWOM shapes travel intentions via mental imagery
Available to Purchase
International Journal of Contemporary Hospitality Management 1–21.
Published: 02 June 2026
...Chitivwa Zimba; Rohit Trivedi; Elvira Ismagilova; Sajad Rezaei Purpose The proliferation of picture and video-based visual electronic word-of-mouth (VeWOM) is gaining popularity. However, few studies have compared the effects of traditional text-based eWOM against next-generation VeWOM. Drawing...
