...., 2020). In the present research, we explore varying modalities of VR content visualization as distinct forms of Stimuli, aligning with extant literature identifying stimuli as levers that destination marketing managers can use to tailor virtual experiences (An et al., 2021). Second, we frame...

... this new form of experience in sharing economy by combining the unique aspects of the stimulus, organism, response and virtual servicescape. Virtual tourism experience S-O-R Experience economy Virtual servicescape Topic modeling Content analysis Customer experience management Virtual experience...

... virtual experiences and reconnecting how different cyber experiences can meet an array of tourist needs. This study further highlights the transformative virtual experience paradigm to lay the necessary theoretical foundation for future research on virtual transformative tourism. This research goes beyond...

... Licensed re-use rights only This study aims to apply theory on consumer learning in virtual experiences to compare how media technologies (i.e. virtual reality [VR] and standard websites) and users’ gender influence the ways in which tourists gather pre-purchase information. A laboratory...