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Keywords: Virtue
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (6): 1944–1962.
Published: 28 February 2025
... virtue. Accordingly, all people are proposed to exhibit daily actions associated with this virtue – albeit to varying degrees. A conceptual and operational definition of hospitality virtue is proposed. Design/methodology/approach Churchill’s (1979) construct development process is used...
