... to examine how GenAI travel selfie affordances are associated with user engagement and visit intention. Design/methodology/approach A three-study mixed-methods design was used, combining 32 photo-elicitation interviews, a survey of 526 users analyzed with partial least squares structural equation...

... tool for promotion and distribution. This paper aims to use a model that explores the impact of social media platform image (SMPI) on customers’ visit intention (VI) in a hotel context, using hotel image (HI), motivation (Mot) and anticipated service quality (ASQ) as mediators. The objectives...

... The purpose of this study is to explore the three-way interaction effects among congruence type (proximal vs distal) of nonverbal ad messages, assessment perspective (internal vs external) of verbal ad messages and social distance (close vs faraway) on consumers’ visit intention. After developing...

... of this research is to understand the visiting intention of consumers about green hotels in China. The TPB model is used as the basic theoretical framework but is extended by adding two critical variables. Data is collected from 324 respondents by using a self-administered questionnaire survey and analyzed...