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Keywords: Visual cue
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (8): 2824–2841.
Published: 29 March 2024
... labels and wine service. Originality/value To the best of the authors’ knowledge, this research is the first to reveal the impact of visualizing wine style on wine labels. More importantly, while most previous research demonstrates the positive effects of using visual cues, this research sheds light...

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