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1-2 of 2
Keywords: Wellness value
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Journal Articles
International Journal of Contemporary Hospitality Management (2023) 35 (5): 1824–1843.
Published: 14 October 2022
... use humor to entertain tourists, but the process of tour guide humor (TGH) affecting tourists’ positive word of mouth (PWOM) remains unclear. To fill the gap, this study aims to investigate how TGH enhances tourists’ PWOM through perceived relationship investment, perceived wellness value and trust...
Journal Articles
International Journal of Contemporary Hospitality Management (2019) 31 (5): 2205–2223.
Published: 04 June 2019
... industry. Design/methodology/approach A research model that includes two value variables, namely, functional and wellness values, and four cruise brand experience variables, namely, sensory, affective, behavioral and intellectual factors, was tested through partial least-squares (PLS) structural...
