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Keywords: Wine festivals
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Journal Articles
International Journal of Contemporary Hospitality Management (2022) 34 (3): 885–907.
Published: 02 December 2021
...Fangfang Shi; Shaojun Ji; David Weaver; Ming-Feng Huang Purpose This study aims to examine the components and evolution of the Chinese wine festival market using the Dalian International Wine and Dine Festival (DIWDF) as a case study. Design/methodology/approach Adopting a longitudinal...
Journal Articles
International Journal of Contemporary Hospitality Management (2017) 29 (10): 2708–2726.
Published: 09 October 2017
... for a non-linear nature of the relationship between attribute performance and customer satisfaction. The purpose of this paper is to apply an alternative method – penalty-reward contrast analysis (PRCA) grounded in Kano model – to a wine festival setting and to estimate the effects of each attribute...
