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Keywords: Wine knowledge
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (12): 4171–4191.
Published: 27 May 2024
...Weixi Yuan; Fumei Guo; Mimi Li; Haiyan Song Purpose This study aims to investigate how sensory cue order, wine knowledge and visual–olfactory (V–O) congruence affect consumer’s taste perceptions of wine and their subsequent behavior. Design/methodology/approach An experiment was performed...
