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Keywords: Wineries
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (6): 1803–1822.
Published: 14 April 2026
...Fernando Campayo-Sanchez; Ana B. Casado-Díaz; Jesús Martínez-Navarro; Ricardo Sellers-Rubio Purpose This study aims to examine how memorable wine tourism experiences (MWTEs) influence behavioral intentions and actual spending at wineries. It thus addresses the gap between attitudinal and economic...
Includes: Supplementary data
