...Mark A. Bonn; Meehee Cho; Hyemi Um Purpose Wine as a research topic continues to address a plethora of diverse contexts. In consideration of this scope and abundance of wine literature, this study aims to provide guidance for future meaningful contributions to this existing body of wine knowledge...

...Mark A. Bonn; Meehee Cho; Jun Jae Lee; Joo Hyang Kim Results provide strategic directions for wine destination marketing organizations to more accurately improve their destination’s reputation by determining and establishing the most attractive wine-specific attributes as perceived...

...Hanqin Zhang Qiu; Jingxue (Jessica) Yuan; Ben Haobin Ye; Kam Hung Purpose – The aims of this study were to investigate the influencing factors of wine tourism development in China, assess the marketing efforts made by the wine-tourism stakeholders, and provide constructive suggestions...

...Mercedes Marzo‐Navarro; Marta Pedraja‐Iglesias Purpose Wine tourism is emerging as a lucrative industrial sector, capable of generating considerable economic development, and there are numerous wine‐producing regions that would like to become new tourist destinations. To do so the agents involved...

...Caroline Ritchie Purpose This paper aims to investigate how the 18‐ to 30‐age group currently interacts with wine in a variety of settings. It seeks to establish how young adults in the UK currently perceive, use, purchase and consume wine. This is the next generation of UK wine consumers...

...Abel Duarte Alonso; Yi Liu Purpose The remarkable growth of wine tourism in recent decades has created opportunities for rural communities to diversify and stimulate development, and for travellers to enjoy an activity that brings together educational and gastronomic experiences. However, still...

...Irene Gil; Gloria Berenguer; María Eugenia Ruiz Purpose The purpose of the paper is to identify and measure the main standards of the wine lists of upscale restaurants. Design/methodology/approach Wine lists of a sample of 50 upscale restaurants were analyzed. A cluster analysis was performed...

...Chandana Jayawardena; Jeffrey W. Stewart; Linda Bramble; Donald Ziraldo Purpose The purpose of this paper is to present recommendations for future growth and continued success of wine and culinary tourism in the Niagara region. Design/methodology/approach Through industry interviews...

...Melissa Manske; Glenn Cordua Purpose This paper seeks to explore whether a wine steward can affect wine sales in a restaurant, and to explore a theoretical framework that may eventually lead to more efficient application of wine stewards. Design/methodology/approach The authors reviewed ten...

...Elisa Martin; Peter Williams This paper identifies policies that have played influential roles in shaping British Columbia’s wine tourism value chain. It identifies those policies that have moulded the province’s current approach to wine tourism attraction development and resource protection...