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Keywords: ZMET
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Journal Articles
International Journal of Contemporary Hospitality Management (2018) 30 (11): 3442–3461.
Published: 25 September 2018
...Mingjie Ji; Brian King Purpose Scholars have rarely applied an embodied perspective when studying hospitality experiences. They have given even less attention to methodological considerations. This paper aims to introduce Zaltman’s Metaphor elicitation Technique (ZMET) to explore various domains...
