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Keywords: Zoomorphism
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (2): 662–679.
Published: 14 January 2026
... much less to robotic zoomorphism (i.e. making robots animal-like). Drawing on literature on robotic morphology, stereotype content model and self-construal theory, this research aims to investigate the impacts of robotic zoomorphism on customer evaluations. Design/methodology/approach Four...
Includes: Supplementary data
