.../by/4.0/legalcode Experience design Experiencescape Cocreation Technology Eudaimonic well-being Transformation Experience has garnered increasing attention in several disciplines (Godovykh and Tasci, 2020) and businesses in general (Waqas et al., 2021). This interest...

... a hospitality and tourism live-streaming (HTLS) experience cocreation model based on a critical reflection of extant literature to capture the governing structure of HTLS experiences and reveal the mechanisms under which HTLS works. To ensure that critical reflections and insights produced by this study...

... of gastronomy experience through cooking classes, this study aims to explore the relationships among gastronomy experience, cocreation, experience satisfaction, subjective well-being (SWB) and quality of life (QOL). Data were obtained from domestic tourists who attended the Korean temple food cooking...

... intentions. This study also examines the underlying mechanism of experience cocreation and the moderating effect of food involvement. Design/methodology/approach This study develops a framework that combines the self-determination theory (SDT) and customer experience cocreation. Two online experimental...

... This study aims to develop/test a model that examines the effect of service innovativeness on customer cocreation, satisfaction, advocacy and behavioral loyalty intent in the travel agency context. To explore these issues, the authors deploy a convenience sample of 340 travel agency customers. Data...