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Keywords: e-WOM helpfulness
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Journal Articles
International Journal of Contemporary Hospitality Management (2021) 33 (6): 2065–2090.
Published: 08 February 2021
...-of-mouth (e-WOM) helpfulness across eight major destination cities in North America and Europe. Design/methodology/approach This study gathered, by means of Big Data techniques, 2.7 million ORs hosted on Booking.com and TripAdvisor, and covering hospitality services in eight different destinations...
