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Keywords: eWOM valence
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Journal Articles
Visualising the trip: how visual eWOM shapes travel intentions via mental imagery
Available to Purchase
International Journal of Contemporary Hospitality Management 1–21.
Published: 02 June 2026
.... Corresponding author Sajad Rezaei mmg.sajad@gmail.com 04 10 2025 22 01 2026 17 04 2026 26 04 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only eWOM VeWOM Visual cues eWOM valence Travel intention Mental imagery...
Journal Articles
Booking hotels online: can scarcity messages mitigate the effect of a mediocre aggregated eWOM valence?
Available to Purchase
International Journal of Contemporary Hospitality Management (2025) 37 (7): 2513–2531.
Published: 25 April 2025
...Snehasish Banerjee; Anjan Pal; Ariadne Beatrice Kapetanaki Purpose This paper aims to examine the interplay of scarcity message type and aggregated electronic word-of-mouth (eWOM) valence in influencing consumer intentions in response to online hotel price promotions. Design/methodology...
