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This paper explores the relationship between integrative potential, information exchange, and behavioral and perceptual indicators of negotiation outcome. A measure of integrative potential is introduced that allows the researcher to quantify how much potential for integrativeness is contained in various bargaining scenarios. An experiment using a variant of Pruitt's (1981) bargaining scenario was conducted to investigate the usefulness of the measure. In particular, competitiveness interacted with information exchange to affect joint benefit. It is concluded that integrative potential can help develop useful theories of integrative bargaining.

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