Skip to Main Content
Article navigation

This intraorganizational simulation allows participants to negotiate three aspects of a Carrera (Porsche) marketing/production plan. Participants read background information and assume the role of six vice‐presidents and a president. In their role descriptions they learn of their positions on production volume, body styles, and turbo charger options for the Carrera. Subsequently the participants—with equal number for and against every issue (the president is neutral)—hammer out the product plan for the next year.

This content is only available via PDF.
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$39.00
Rental

or Create an Account

Close Modal
Close Modal