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Keywords: Green customer integration
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Journal Articles
International Journal of Conflict Management (2024) 35 (5): 863–886.
Published: 22 January 2024
...Jieyu Wang; Taiwen Feng Purpose This study aims to investigate how relationship conflict (RC) hinders green customer integration (GCI) and which strategy could be developed to alleviate the negative effect of RC. Design/methodology/approach The authors use a sample of 206 Chinese firms...
