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Purpose

This paper aims to design and develop a learning‐based fuzzy colour prediction system for providing more effective apparel design in computer‐aided design system.

Design/methodology/approach

In this study, we propose using a fuzzy system integrated with preliminary knowledge of colour prediction for facilitating apparel design. The performance of the proposed system is evaluated in terms of its computational efficiency and robustness. In addition, the proposed system is evaluated by target group of customers.

Findings

It was found that the performance of the proposed system is better than the traditional approach.

Research limitations/implications

Although the proposed system has some limitations, the outcome of this study could be used to produce a future breakthrough in providing an intelligent computer‐aided design system for apparel product.

Originality/value

Using such an approach, an apparel designer could predict the favourite colours of garment for a target group of customers. The system uses preliminary knowledge about the customers' profiles and evaluations. Such fuzzy approach for colour prediction is established, which is not used in a traditional way in apparel design.

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