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Volume 4, Issue 1
30 March 2010
International Journal of Culture Tourism and Hospitality Research Cover Image for Volume 4, Issue 1
Review Article| March 30 2010

Special issue on creative methods of inquiry in arts marketing Available to Purchase

Gretchen Larsen;
Gretchen Larsen
Lecturer in Marketing at the School of Management, University of Bradford, Bradford, UK
Gretchen Larsen can be contacted at: G.L.Larsen@bradford.ac.uk
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Daragh O'Reilly
Daragh O'Reilly
Lecturer in Marketing at the Management School, University of Sheffield, Sheffield, UK
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Author & Article Information
Gretchen Larsen can be contacted at: G.L.Larsen@bradford.ac.uk
Online ISSN: 1750-6190
Print ISSN: 1750-6182
© Emerald Group Publishing Limited
2010
International Journal of Culture Tourism and Hospitality Research (2010) 4 (1): 3–7.
https://doi.org/10.1108/17506181011024715
Purpose

The purpose of this Editorial is to introduce the reader to the changing environment of arts marketing, which poses challenges to researchers and necessitates creative methods of inquiry.

Design/methodology/approach

The Editorial introduces the papers in this special issue.

Findings

It was found that creative inquiry in arts marketing includes the use of both established and innovative interpretive methods.

Originality/value

The Editorial explains how the application of creative methods of inquiry can aid our understanding of the relationship between art and the market.

Keywords:
Marketing, Research, Research methods, Creative thinking
© Emerald Group Publishing Limited
2010
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