Editorial

This special issue presents research initiatives that were initially presented and discussed at the Travel and Tourism Research Association (TTRA) Europe Conference in Innsbruck (Austria) in April 2015. The conference theme “Service Innovation and Experiences in Tourism” attracted more than 40 articles that were accepted for presentation after a double-blind peer review process of submitting extended abstracts and ultimately full papers on the topics of management, measurement and diffusion of innovation in the tourism and hospitality industry. All active conference participants were invited to submit their papers for this special issue. After completion of another double-blind peer review process of...