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Keywords: Mobile hospitality services
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2018) 12 (1): 143–158.
Published: 05 March 2018
...Paulo Rita; Tiago Oliveira; António Estorninho; Sérgio Moro Purpose This study aims to present a model drawn on both the extension of the unified theory of acceptance and use of technology (UTAUT2) and the perceived value for explaining consumer behavior toward mobile hospitality services (MHS...
