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Keywords: Perceived value
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Journal Articles
Journal Articles
Journal Articles
International Journal of Culture Tourism and Hospitality Research (2018) 12 (1): 143–158.
Published: 05 March 2018
...Paulo Rita; Tiago Oliveira; António Estorninho; Sérgio Moro Purpose This study aims to present a model drawn on both the extension of the unified theory of acceptance and use of technology (UTAUT2) and the perceived value for explaining consumer behavior toward mobile hospitality services (MHS...
Journal Articles
Journal Articles

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