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Keywords: Technology adoption
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2018) 12 (1): 143–158.
Published: 05 March 2018
... conditions and performance expectancy also contribute. Originality/value This research goes beyond perceived value by combining it with a cornerstone model, UTAUT2, used in technology adoption studies. The paper addresses updated MHS that include but are not limited to mobile hotel reservations...
