...Inez Ponce de Leon; Charlotte Kendra Gotangco Gonzales Purpose Risk communication is often framed as conveying science-based information to the public to help them manage risk. This paper aims to nuance the process of risk communication, acknowledging the power of bottom-up practices while...

... if they perceive that preparedness activities are effective for reducing damage and are relatively inexpensive and easy to perform. The findings suggest that to promote cyclone preparedness, risk communicators need to emphasise the efficacy of preparedness and downplay the costs. A questionnaire was available...