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Purpose

This paper examines how the Huilo Huilo Music Festival in Chile shapes career pathways and professional learning for emerging classical musicians. It analyses how its programming, festivalscapes and community engagement constitute a learning ecology and sociomaterial environment that function as intermediation, legitimising artistic practice, building career capital and supporting entry into international music networks through Latin American and Global South circuits of recognition rather than Eurocentric gatekeeping.

Design/methodology/approach

A qualitative case study drew on 81 Instagram reels posted between 2022 and 2025, alongside festival website materials, public documents, organisational participation data and news coverage. Reels were analysed primarily for their spoken and narrative content, supported by observation of visual context such as background settings. Forty-one reels contained 70 interview segments with participants and stakeholders, with several individuals appearing multiple times, including the festival directors, instructors and participating musicians. Materials were transcribed and analysed to examine how the festival operates as an intermediary that supports emerging Latin American musicians' career development locally, regionally and internationally, and how it constructs and communicates educational, professional and community value.

Findings

Huilo Huilo Music Festival operates as a cultural intermediary, assembling a four-part learning ecology. It builds cultural infrastructure by addressing access gaps via territorial embedding, school outreach and regional connectivity. It cultivates disciplined capability through compressed routines, standards, feedback and confidence under pressure. It enacts place-based learning in Patagonia, where landscape, nature and supports, including luthier work, shape focus, affect regulation and artistic meaning. It brokers careers through prizes, residencies, post-festival performances and endorsement, turning recognition into mobility and career capital. Narratives shift from Chile–Brussels validation to participant-centred Latin American identity and Global South recognition.

Research limitations/implications

The analysis relies on secondary and curated digital data, without primary data collection. This constrains triangulation and limits access to learning processes that occur beyond what organisers and participants choose to share. Although the dataset supports longitudinal analysis of the festival's development over time, it cannot capture participants' post-festival trajectories, which are essential for assessing longer-term career development and the durability of intermediation effects. Future research should combine on-site observation with follow-up interviews and longer-term tracking of artists' pathways, alongside attention to local cultural change and the consolidation of Latin American music networks.

Practical implications

Festival organisers and policymakers can position music festivals as long-term talent development infrastructures by designing them as intentional learning ecologies. This requires continuity across editions through sequenced training pathways, sustained mentoring, peer collaboration and embedded reflective practice rather than treating development as optional. Place can be mobilised as a pedagogical resource, with the natural environment supporting concentration, well-being and artistic sensibility, while strengthening local engagement, access pathways and locally grounded cultural capital. At the network level, the festival can consolidate Latin American brokerage through equitable partnerships, transparent credentialing and alumni tracking and narratives of excellence that resist Eurocentric hierarchies.

Originality/value

This paper reframes the Huilo Huilo Music Festival as a learning ecology that shapes emerging musicians' professional formation through intertwined pedagogical, organisational and place-based mechanisms. It extends festival intermediation theory by showing how a rural festival operates simultaneously as a mentoring ecosystem and a broker that connects local, regional and international music networks. By situating the case within Chilean and Latin American cultural and policy conditions, it clarifies why the festival matters and what becomes possible and contested, in this specific environment.

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