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Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations: the case of Portuguese music festivals

Telma Van-Dúnem, Arnaldo Coelho, Cristela Maia Bairrada

International Journal of Event and Festival Management (2023) 14 (3): 277–293.

https://doi.org/10.1108/IJEFM-10-2022-0084

Published: 17 April 2023

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