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Journal Articles

Examining the antecedents and outcomes of event brand equity for music events: an analysis of the importance–performance matrix approach (IPMA)

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Porchom Phonmuk, Supawat Meeprom, Pipatpong Fakfare
Journal: International Journal of Event and Festival Management
International Journal of Event and Festival Management (2026) 17 (1): 91–112.
https://doi.org/10.1108/IJEFM-12-2024-0167
Published: 05 September 2025
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Journal Articles

Unpacking the role of self-congruence, attendee engagement and emotional attachment in cultural events

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Supawat Meeprom, Pipatpong Fakfare
Journal: International Journal of Event and Festival Management
International Journal of Event and Festival Management (2021) 12 (4): 399–417.
https://doi.org/10.1108/IJEFM-02-2021-0018
Published: 03 August 2021
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