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Keywords: Destination image
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Journal of Event and Festival Management (2017) 8 (1): 39–54.
Published: 06 March 2017
...Lluís Garay; Soledad Morales Pérez Purpose The purpose of this paper is to explore the analysis of the potential contribution of festivals in generating a destination image through social media (particularly Twitter). Design/methodology/approach This study follows a multi-method approach...

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