Skip to Main Content
Keywords: Music event
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Examining the antecedents and outcomes of event brand equity for music events: an analysis of the importance–performance matrix approach (IPMA)

Available to Purchase
Porchom Phonmuk, Supawat Meeprom, Pipatpong Fakfare
Journal: International Journal of Event and Festival Management
International Journal of Event and Festival Management (2026) 17 (1): 91–112.
https://doi.org/10.1108/IJEFM-12-2024-0167
Published: 05 September 2025
... of event brand equity for live music events. Design/methodology/approach Purposive sampling methods and a self-administered survey were used to collect the data. In total, 503 usable samples were further analysed using partial least squares structural equation modelling (PLS-SEM) to test...
View article titled, Examining the antecedents and outcomes of event brand equity for music events: an analysis of the importance–performance matrix approach (IPMA)
Open the PDF for Examining the antecedents and outcomes of event brand equity for music events: an analysis of the importance–performance matrix approach (IPMA) in another window
Add to Citation Manager for Examining the antecedents and outcomes of event brand equity for music events: an analysis of the importance–performance matrix approach (IPMA)
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.

Sharing Unavailable

Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.