...Amos Chiya Purpose This study aims to investigate the motivations behind visiting music performers’ attendance at a music festival in the context of a rural Japanese island and how these motivations are connected to community revitalization within the framework of social exchange theory. Design...

... social exchange theory, this study developed a model taking into consideration both benefits and costs in respondents' evaluations of hosting an event, which further influenced their attitude and support. A structural equation model was used to test the developed model with 461 responses from the 2019...

... of residents, researchers often draw on social exchange theory (SET). Its initiator Homans (1958) stated that “Social behavior is an exchange of goods, material goods but also non‐material ones, such as the symbols of approval or prestige. Persons that give much to others try to get much from them...