...Amos Chiya Purpose This study aims to investigate the motivations behind visiting music performers’ attendance at a music festival in the context of a rural Japanese island and how these motivations are connected to community revitalization within the framework of social exchange theory. Design...

... social exchange theory, this study developed a model taking into consideration both benefits and costs in respondents' evaluations of hosting an event, which further influenced their attitude and support. A structural equation model was used to test the developed model with 461 responses from the 2019...

... development Sporting events Social exchange theory Host community Destination strategy Cluster analysis Both positive and negative impacts influence the residents’ attitudes and perceptions toward events. Growing concerns over the social impacts of tourism development have drawn attention...