...Tony Conway; Sue Langley Purpose – Although hand hygiene is seen as the most important method to prevent the transmission of hospital associated infection in the UK, hand hygiene compliance rates appear to remain poor. This research aims to assess the degree to which social marketing methodology...

.... © MCB UP Limited 2002 Health care Hospitals Marketing Services The hospital industry has undergone radical changes in the past decades (Dawley et al., 1999; Egger, 1999a; Sheldon and Windham, 1984; Steiber et al., 1985). These changes include overcapacity...

.... It develops a pro forma for monitoring and hence managing midwifery quality. Health care Marketing Maternity services Quality Research The NHS reforms and the introduction of the internal market have led to a focus on ensuring that services are equitable and of high quality, meeting...